I haven’t been to SXSW in four years. I can’t say I was too sad about that fact, though. Ever since 2007, the festival has changed dramatically, and not necessarily for the better. To paraphrase, I don’t agree with Lady Gaga’s comment, during her keynote, that corporations are what make this festival remarkable or even possible. SX thrived long before big business descended upon Austin in droves, and will be just fine if some decided to pull out in the future.
That being said, I did enjoy seeing Big Freedia and my new Houston hero, RiFF RaFF, perform in the Doritos-sponsored tent. Yes, it was as crass an atmosphere as you could imagine from a brand targeting youth with their mass-produced, processed food; but the free chips and ample lounge seating were a relief after a long day of walking. Damon Albarn’s set was a bit disappointing at Stubb’s, largely due to the incompetence of the crew setting up between gigs, but he brought the real thunder, in the form of original Gorillaz’ members, Del tha Funky Homosapien, De La Soul, and even Snoop, at the Levi’s-sponsored Fader Fort.
Overall, I had a wonderful time. This is partly due to the fact that I was in good company alongside Michelle Viray and Dakin Hardwick, who wrote quite the remarkable review of all the bands we took in during our four-and-a-half-day sojourn. Though it’s not quite possible to see every act on one’s list, having a wristband does help in certain circumstances (like getting into the Hype Machine’s Hype Hotel for evening shows). I still wish we had discovered this guy, though. Without further ado, here is a collection of some of my favorite photos taken last week.
