The life span of a band under the current hype machine can be rather short. Often times, the hype is so intense that people are sick of you before your first single is released. By the time the second record comes out, all of the ironically facial haired masses will have you filed away under Friendster. The only option a band has if they want to stay alive is to introduce themselves to a whole new audience. Sleigh Bells are at that place. The cool kids that embraced them in the beginning have totally rejected them, and it’s time for genuine music fans to take them in.
