Scala & Kolacny Brothers need marketing help. They admitted during their set on Tuesday night that the had sold “500,000 units in Europe, and about 50 in the U.S.,” and asked us, “tonight, let’s make it 60!” Part of this is probably due to piracy, but part of this must be name recognition. I told many people beforehand that I was going to see them tonight, and they said, “who?” I said, “Y’know, the group that does the cover of ‘Creep’ from the Social Network trailer.”
“Oh! Them! I bet that’ll be good.” But none of them came. The crowd was made up of people more likely to be seen at a classical music event than at the Independent. But then again, the Independent has proven itself to be a versatile venue. So how would a Belgian choir go over on a cold San Francisco night?
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