Smurfs uses familiar tricks and catchy tunes to reset the series, but is it too late?
After three feature film attempts between 2011 to 2017 to push The Smurfs brand back into mainstream culture, with diminishing returns, Paramount Animation is restarting with a new film, Smurfs. Losing the ‘The’ in the title is a futile way to differentiate itself from the previous set of forgettable films, even though this new film represents the best of the bunch. Smurfs is beautifully and creatively animated, and features catchy songs and skillful voicework, but still comes off as a stale retreading of tropes, jokes, and plot devices from superior animated films of the last decade. Continue reading “Film Review: “Smurfs””