At The Drive-In’s surprise appearance at Mohawk was just one of the moments that made SXSW 2017 memorable.
Every year in mid-March, music nerds from around the globe gather in downtown Austin to test their ability to handle long lines, blisters, alcohol poisoning, and dead cell phone batteries. Why? To get that first scoop on the “it” band of the year? To luck into a once-in-a-lifetime music experience with their all time favorite band? Masochism? Shit, I don’t know. Every year I say it’ll be my last, but I keep coming back. Maybe it’s the barbecue for me. Maybe it’s Austin: the worst kept secret in Texas. Without the quirks and charm of Austin, this music festival would just be ordinary — and like every other year, SXSW 2017 was definitely not ordinary.
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